000 02092cam a22004577i 4500
001 19581156
003 PH-MaPUP
005 20190808093009.0
008 170331s2017 njua 001 0 eng d
010 _a 2017938428
020 _a9781119369042
020 _a1119369045
035 _a(OCoLC)ocn962352844
040 _aYDX
_beng
_cYDX
_dOCLCQ
_dBDX
_dBTCTA
_erda
_dGK8
_dCCE
_dOI6
_dMND
_dOWS
_dTXI
_dB@L
_dIGA
_dWM@
_dWBT
_dDLC
042 _alccopycat
050 0 0 _aHF 5415.332.Y66
_bP33 2017
082 0 0 _a658.8/34
_223
100 1 _aPadveen, Corey
_925064
245 1 0 _aMarketing to millennials /
_cby Corey Padveen.
246 3 4 _aMarketing to millennials for dummies
264 1 _aHoboken, New Jersey :
_bJohn Wiley & Sons, Inc.,
_c[2017].
264 4 _c©2017.
300 _axv, 336 pages :
_billustrations ;
_c23 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
490 1 _a--for dummies®
504 _aIncludes index.
505 0 _aGetting started with marketing to Millennials -- Creating your Millennial marketing strategy -- Analyzing Millennial-specific engagement opportunities -- Part of tens.
520 _aMillennials make up the largest and most valuable market of consumers in the United States--but until you understand how to successfully market to them, you may as well kiss their colossal spending power away! Packed with powerful data, research, and case studies across a variety of industries, Marketing to Millennials For Dummies gives you a fail-proof road map for winning over this coveted crowd.--Provided by Publisher.
650 0 _aYoung adult consumers
_xAttitudes.
_925065
650 0 _aGeneration Y
_xAttitudes.
_925066
650 0 _aTarget marketing.
_925067
650 0 _aConsumer behavior.
_9452
650 7 _aBUSINESS & ECONOMICS / Marketing.
_2bisacsh
_925068
830 0 _a--For dummies.
_9707
906 _a7
_bcbc
_ccopycat
_d2
_encip
_f20
_gy-gencatlg
942 _2lcc
_cBK
955 _brm04 2017-11-28 z-processor
_irm04 2017-12-04 to Dewey
955 _apc24 2017-03-31
999 _c61419
_d61419