000 01224cam a2200349 i 4500
001 18947795
003 PH-MaPUP
005 20190129192103.0
008 160126t20162016nyua b 001 0 eng
010 _a 2015048433
020 _a9781138948600 (paperback)
020 _a9781138948594 (hardback)
040 _aDLC
_beng
_cDLC
_erda
_dDLC
042 _apcc
050 1 0 _aHD 59
_b.K56 2016
082 0 0 _a658.8/72
_223
100 1 _aKim, Carolyn Mae
_924511
245 1 0 _aSocial media campaigns :
_bstrategies for public relations and marketing /
_cCarolyn Mae Kim.
264 1 _aNew York :
_bRoutledge, Taylor & Francis Group,
_c2016.
264 4 _c©2016.
300 _aviii, 181 pages :
_billustrations ;
_c24 cm
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
504 _aIncludes bibliographical references and index.
650 0 _aInternet in public relations.
_924512
650 0 _aInternet marketing.
_99739
650 0 _aSocial media.
_9921
650 0 _aPublic relations.
_93174
776 0 8 _iOnline version:
_aKim, Carolyn Mae, author.
_tSocial media campaigns
_dNew York, NY : Routledge, 2016
_z9781315652375
_w(DLC) 2016004224
942 _2lcc
_cBK
999 _c61229
_d61229