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008 170301b xxu||||| |||| 00| 0 eng d
020 _a9781118519684 (paperback).
020 _a111851968X (pbk.)
040 _aUKMGB
050 0 0 _aHF 5548.2
_b.C47 2013
100 1 _aCerra, Allison.
245 1 0 _aTransforming business :
_bbig data, mobility, and globalization /
_cAllison Cerra, Kevin Easterwood, Jerry Power.
264 4 _aIndianapolis, Indiana :
_bJohn Wiley & Sons, Inc.,
300 _axx, 236 pages :
_billustrations ;
_c23 cm
336 _atext
337 _aunmediated
338 _avolume
504 _aIncludes bibliographical references and index.
505 _aThe Mobile Movement-- the Cloud Conundrum-- The Data Deluge-- The Collaboration Craze-- The Architects-- The Tightrope Walkers-- The Storytellers-- The Venture Capitalists-- The Endangered Species-- The Culture Recipe-- The Small Business Dream-- The New Civil War-- The Global Race
520 _a"Based on the findings of an extensive research project that surveyed more than 5,500 enterprise employees and functional decision makers across the United States and China, Transforming Business: Big Data, Mobility and Globalization explores the influence of technology in the workplace and the implications to company culture, functional responsibilities and competitive advantage. This in-depth analysis illuminates emerging technological trends, the changing workforce, and the shifting face of business and industry while offering prescriptive guidance to leaders. This book: Addresses how new technology trends - including mobility, cloud, big data and collaboration - are fundamentally changing the way work is conducted and how company leadership can tap into these trends to affect positive cultural reform ; Examines how the introduction of new technologies and the emergence of new business models are shifting traditional organizational roles, including HR, marketing, finance, and IT ; Takes an in-depth look at how the next-generation of top talent, represented by college students at the top universities, view their future workplace environment and how technology can become a meaningful magnet for recruitment and retention ; Zeroes in on how the integration of technology into the workplace differs between the United States and China and the implications to the global marketplace. What emerges from this book is an evolved role for company leadership, one of significant strategic value as cultural stewards capable of generating sustainable advantage for their companies in the most competitive market witnessed in decades."--Publisher's website.
650 1 0 _aBusiness
_xTechnological innovations.
650 2 0 _aInformation technology
650 0 _aGlobalization.
650 0 _aMobile communication systems.
650 7 _aBusiness
_xTechnological innovations.
650 7 _aGlobalization.
650 7 _aInformation technology
650 7 _aMobile communication systems.
700 1 _aEasterwood, Kevin.
700 1 _aPower, Jerry.
942 _2lcc
999 _c53226