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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mar Jo Bitner

by Zeithalm, Valarie | Bitner, Mary Jo [author].

Edition: Second editionMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: Boston: McGraw-Hill, 2008Availability: Items available for loan: Main Library: Circulation Section [Call number: HD 9980.5 Z48 2000] (1).

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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.

by Zeithaml, Valarie A | Bitner, Mary Jo.

Edition: 2nd edition.Material type: book Book; Format: print ; Literary form: not fiction Copyright date: Boston : Irwin/McGraw-Hill, ©2000Online access: Contributor biographical information | Publisher description | Table of contents Availability: Items available for loan: Graduate School Library [Call number: HD 9980.5 .Z45 2000] (1).

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