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Advertising age : the principles of advertising and marketing communication at work / Esther Thorson, Margaret Duffy.

by Thorson, Esther | Duffy, Margaret.

Edition: International edition.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Australia : South-Western Cengage Learning, [2012]Copyright date: ©2012Availability: Items available for loan: Main Library: Circulation Section [Call number: HF 5821 T46 2012] (1).

Advertising and sales promotion / Ken Kaser.

by Kaser, Ken.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Mason, Ohio : South-Western, Cengage Learning, [2013]Copyright date: ©2013Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: Main Library: Circulation Section [Call number: HF 5823 K37 2013] (1).

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