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Contemporary advertising / William F. Arens, Michael F. Weigold, Christian Arens.

by Arens, William F | Weigold, Michael F, 1958- | Arens, Christian.

Edition: 11th edition.Material type: book Book; Format: print ; Literary form: not fiction Copyright date: ©2008Online access: Table of contents only Availability: Items available for loan: College of Communication Library [Call number: HF 5821 .B68 2008] (1), Main Library: Circulation Section [Call number: HF 5821 A74 2008] (1).

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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Belch, Michael A.

Edition: 5th edition.Material type: book Book; Format: print ; Literary form: not fiction Copyright date: Boston, Mass. : Irwin/McGraw-Hill ©2001Availability: Items available for loan: Graduate School Library [Call number: HF 5823 B387 2001] (1).

Advertising : what it is and how to do it / Roderick White.

by White, Roderick [author].

Edition: Second edition.Material type: book Book; Format: print ; Literary form: not fiction England : McGraw-Hill, ©1988Availability: Items available for loan: Laboratory High School Library [Call number: HF 5823 W45 1988] (1).

Essentials of contemporary advertising / William F. Arens, David H. Schaefer, Michael Weigold.

by Arens, Williams F | Scahefer, David H | Weigold, Michael F.

Edition: Second edition.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston : McGraw Hill/ Irwin, [2009]Copyright date: ©2009Availability: Items available for loan: College of Communication Library [Call number: HF 5821 A74 2009] (1), Main Library: Circulation Section [Call number: HF 5821 .A74 2009] (2).

Which ad pulled best? : 20 case histories on how to write and design ads that work / [edited by] Scott C. Purvis.

by Purvis, Scott C.

Edition: 10th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill / Irwin, [2011]Copyright date: ©2011Availability: No items available

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch, both of San Diego State University.

by Belch, George E. (George Edward), 1951- | Belch, Michael A.

Edition: Tenth edition.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York, NY : McGraw-Hill, ©2015Availability: Items available for loan: College of Communication Library [Call number: HF 5823 .B45 2015] (1), Main Library: Circulation Section [Call number: HF 5823 .B45 2015] (1).

Advertising / John S. Wright, Daniel S. Warner, Willis L. Winter, Jr., Sherilyn K. Zeigler.

by Wright, John Sherman, 1920-.

Edition: Fourth editionMaterial type: book Book; Format: print ; Literary form: not fiction Copyright date: New York : McGraw-Hill, ©1977Availability: Items available for loan: College of Communication Library [Call number: HF 5823 .W75 1977] (1).

The next evolution of marketing : connect with your customers by marketing with meaning / Bob Gilbreath. --

by Gilbreath, Bob.

Material type: book Book; Format: print ; Literary form: not fiction Copyright date: New York : McGraw-Hill, ©2010Availability: Items available for loan: Graduate School Library [Call number: HF 5415 .G467 2010] (1).

Contemporary advertising / William F. Arens, Michael F. Weigold, Christian Arens.

by Arens, William F [author] | Weigold, Michael F, 1958- [author] | Arens, Christian [author].

Edition: Eleventh edition.Material type: book Book; Format: print ; Literary form: not fiction Copyright date: Boston : McGraw-Hill, ©2008Online access: Table of contents only Availability: Items available for loan: Main Library: Circulation Section [Call number: HF 5821 A74 2008] (1).

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- [author] | Belch, Michael A [author].

Edition: 7th edition.Material type: book Book; Format: print ; Literary form: not fiction Copyright date: Boston : McGraw-Hill Irwin, ©2007Availability: Items available for loan: Main Library: Circulation Section [Call number: HF 5823 B45 2007] (1).

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