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Annual editions : marketing 10/11 / editor, John E. Richardson.
by Richardson, John E. Edition: 33rd edition.Material type:  Book; Format:
print
; Literary form:
not fiction
Publisher: New York, NY : McGraw-Hill, [2011]Copyright date: ©2011Availability: Items available for loan: Graduate School Library [Call number: HF 5415 A5m 2011] (1), Hasmin Library [Call number: HF 5415 .A5m 2011] (1), Main Library: Reference Section [Call number: HF 5415 A5m 2011] (1), Main Library: Serials Section [Call number: HF 5415 A5m 2011] (1).
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International marketing / Philip R. Cateora, John L. Graham.
by Cateora, Philip R | Graham, John L. Edition: Thirteenth edition.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Boston, Mass. : McGraw-Hill/Irwin, [2007]Copyright date: ©2007Online access: Publisher description | Table of contents Availability: Items available for loan: Graduate School Library [Call number: GRAD HF1416 C38 2007 ] (5), Hasmin Library [Call number: HF 1416 .C38 2007] (1), Main Library: Circulation Section [Call number: HF1416 C38 2007 ] (10), PUP Commonwealth Library [Call number: HF1416 C38 2007 ] (5), PUP Taguig Library [Call number: HF1416 C38 2007 ] (5).
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
by Belch, George E. (George Edward), 1951- | Belch, Michael A. Edition: 5th edition.Material type: Book; Format:
print
; Literary form:
not fiction
Copyright date: Boston, Mass. : Irwin/McGraw-Hill ©2001Availability: Items available for loan: Graduate School Library [Call number: HF 5823 B387 2001] (1).
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Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.
by Perreault, William D | McCarthy, E. Jerome (Edmund Jerome). Edition: 15th edition.Material type: Book; Format:
print
; Literary form:
not fiction
Copyright date: Boston, Mass. : McGraw-Hill, ©2005Availability: Items available for loan: Graduate School Library [Call number: HF 5415.13 .M33 2005] (3).
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Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John Tanner, Jr.
by Dwyer, F. Robert | Tanner, John F. Material type: Book; Format:
print
; Literary form:
not fiction
Copyright date: Boston : Irwin/McGraw-Hill, ©1999Availability: Items available for loan: Graduate School Library [Call number: HF 5415.13 D92 1999] (3), Main Library: Circulation Section [Call number: HF 5415 .D89 1999] (1).
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Essentials of marketing : a global managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.
by Perreault, William D | McCarthy, E. Jerome (Edmund Jerome). Edition: 8th edition.Material type: Book; Format:
print
; Literary form:
not fiction
Boston : Irwin/McGraw-Hill, ©2000Availability: Items available for loan: Graduate School Library [Call number: HF 5415 .M33 2000] (1).
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Global marketing : foreign entry, local marketing & global management / Johny K. Johansson.
by Johansson, Johny K. Edition: 2nd edition.Material type: Book; Format:
print
; Literary form:
not fiction
Copyright date: Boston : Irwin/McGraw-Hill, ©2000Online access: Publisher description | Table of contents Availability: Items available for loan: Graduate School Library [Call number: HF 1416 .J64 2000] (2).
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Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius.
by Kerin, Roger A | Hartley, Steven William | Rudelius, William. Edition: 3rd edition.Material type: Book; Format:
print
; Literary form:
not fiction
Copyright date: Boston : McGraw-Hill Irwin, ©2009Online access: Table of contents only Availability: Items available for loan: Graduate School Library [Call number: HF 5415 .K47 2009] (1).
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Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.
by Peter, J. Paul | Donnelly, James H. Edition: 6th edition.Material type: Book; Format:
print
; Literary form:
not fiction
Copyright date: Boston, Mass. : Irwin/McGraw-Hill, ©2001Online access: Publisher description | Table of contents Availability: Items available for loan: Graduate School Library [Call number: HF 5415.13 P48 2001] (3).
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Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.
by Peter, J. Paul | Donnelly, James H. Edition: 8th edition.Material type: Book; Format:
print
; Literary form:
not fiction
Copyright date: Boston : McGraw-Hill/Irwin, ©2007Online access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: Graduate School Library [Call number: HF 5415.13 .P48 2007] (1).
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Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor.
by Kinnear, Thomas C, 1943- | Taylor, James R. (James Ronald), 1938-. Edition: 5th edition.Material type: Book; Format:
print
; Literary form:
not fiction
Copyright date: New York : McGraw-Hill, ©1996Online access: Publisher description | Table of contents Availability: Items available for loan: Graduate School Library [Call number: HF 5415.2 .K56 1996] (1).
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Political marketing : the Indian experience / Dilip M. Sarwate.
by Sarwate, Dilip M. Material type: Book; Format:
print
; Literary form:
not fiction
Copyright date: New Delhi ; New York : Tata McGraw Hill, ©1990Availability: Items available for loan: Graduate School Library [Call number: JF 2112 .C3 S37 1990] (1).
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Professional sales management / Rolph E. Anderson, Joseph F. Hair, Alan J. Bush.
by Anderson, Rolph E | Hair, Joseph F | Bush, Alan J. Material type: Book; Format:
print
; Literary form:
not fiction
Copyright date: New York : McGraw-Hill, ©1988Availability: Items available for loan: Graduate School Library [Call number: HF 5438.4 .A53 1988] (2).
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Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker.
by Stanton, William J | Etzel, Michael J | Walker, Bruce J. Edition: 10th edition.Material type: Book; Format:
print
; Literary form:
not fiction
Copyright date: New York : McGraw-Hill, ©1994Availability: Items available for loan: Graduate School Library [Call number: HF 5415 .S73 1994] (2).
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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.
by Zeithaml, Valarie A | Bitner, Mary Jo. Edition: 2nd edition.Material type: Book; Format:
print
; Literary form:
not fiction
Copyright date: Boston : Irwin/McGraw-Hill, ©2000Online access: Contributor biographical information | Publisher description | Table of contents Availability: Items available for loan: Graduate School Library [Call number: HD 9980.5 .Z45 2000] (1).
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Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.
by Perreault, William D | McCarthy, E. Jerome (Edmund Jerome). Edition: 13th edition.Material type: Book; Format:
print
; Literary form:
not fiction
Copyright date: Boston : Irwin/McGraw-Hill, ©1999Availability: Items available for loan: Graduate School Library [Call number: HF 5415.13 .M33 1999] (1).
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Consumer behavior and marketing strategy / J. Paul Peter and Jerry C. Olson.
by Peter, J. Paul [author] | Olson, Jerry C. (Jerry Corrie), 1944- [author]. Edition: Fifth edition.Material type: Book; Format:
print
; Literary form:
not fiction
Copyright date: Boston : Irwin/McGraw-Hill, ©1999Online access: Publisher description | Table of contents | Contributor biographical information Availability: Items available for loan: Graduate School Library [Call number: HF 5415.3 .P48 1999] (3).
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Global marketing : foreign entry, local marketing and global management / Johny K. Johansson
by Johansson, John K. Edition: Second editionMaterial type: Book; Format:
print
; Literary form:
not fiction
Boston, MA : Irwin/McGraw-Hill ©2000Availability: Items available for loan: Graduate School Library [Call number: HF1416 .J63 2000] (2).
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Marketing in Asia / Roger A. Kerin [and three others].
by Kerin, Roger A | Theng, Lau Geok [] | Hartley, Steven W [] | Rudelius, William [author]. Edition: Second edition.Material type: Book; Format:
print
; Literary form:
not fiction
Copyright date: Singapore : McGraw-Hill, ©2013Availability: Items available for loan: Graduate School Library [Call number: HF 5415 .M37 2013] (1).
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Marketing : practices and principles / Ralph E. Mason [and three others].
by Mason, Ralph E [] | Rath, Patricia Mink [] | Husted, Stewart W [] | Lynch, Richard L []. Edition: Fifth edition.Material type: Book; Format:
print
; Literary form:
not fiction
Copyright date: New York : Glencoe/McGraw-Hill, ©1995Availability: Items available for loan: Graduate School Library [Call number: HF 5415 .M375 1995] (3).
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