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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Belch, Michael A.

Edition: 5th edition.Material type: book Book; Format: print ; Literary form: not fiction Copyright date: Boston, Mass. : Irwin/McGraw-Hill ©2001Availability: Items available for loan: Graduate School Library [Call number: HF 5823 B387 2001] (1).

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Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John Tanner, Jr.

by Dwyer, F. Robert | Tanner, John F.

Material type: book Book; Format: print ; Literary form: not fiction Copyright date: Boston : Irwin/McGraw-Hill, ©1999Availability: Items available for loan: Graduate School Library [Call number: HF 5415.13 D92 1999] (3), Main Library: Circulation Section [Call number: HF 5415 .D89 1999] (1).

Essentials of marketing : a global managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

by Perreault, William D | McCarthy, E. Jerome (Edmund Jerome).

Edition: 8th edition.Material type: book Book; Format: print ; Literary form: not fiction Boston : Irwin/McGraw-Hill, ©2000Availability: Items available for loan: Graduate School Library [Call number: HF 5415 .M33 2000] (1).

Global marketing : foreign entry, local marketing & global management / Johny K. Johansson.

by Johansson, Johny K.

Edition: 2nd edition.Material type: book Book; Format: print ; Literary form: not fiction Copyright date: Boston : Irwin/McGraw-Hill, ©2000Online access: Publisher description | Table of contents Availability: Items available for loan: Graduate School Library [Call number: HF 1416 .J64 2000] (2).

Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

by Perreault, William D | McCarthy, E. Jerome (Edmund Jerome).

Edition: 13th edition.Material type: book Book; Format: print ; Literary form: not fiction Copyright date: Boston : Irwin/McGraw-Hill, ©1999Availability: Items available for loan: Graduate School Library [Call number: HF 5415.13 .M33 1999] (1).

Consumer behavior and marketing strategy / J. Paul Peter and Jerry C. Olson.

by Peter, J. Paul [author] | Olson, Jerry C. (Jerry Corrie), 1944- [author].

Edition: Fifth edition.Material type: book Book; Format: print ; Literary form: not fiction Copyright date: Boston : Irwin/McGraw-Hill, ©1999Online access: Publisher description | Table of contents | Contributor biographical information Availability: Items available for loan: Graduate School Library [Call number: HF 5415.3 .P48 1999] (3).

Consumer behavior and marketing strategy / J. Paul Peter, Jerry C, Olson. --

by Peter, J. Paul | Olson, Jerry C, (Jerry Corrie), 1944- [author].

Edition: 5th ed. --Material type: book Book; Format: print ; Literary form: not fiction Copyright date: Boston : Irwin/McGraw-Hill ©1999Availability: Items available for loan: Graduate School Library [Call number: HF 5415.3 .P468 1999] (1).

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