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Essentials of marketing : a global managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

by Perreault, William D | McCarthy, E. Jerome (Edmund Jerome).

Edition: 8th edition.Material type: book Book; Format: print ; Literary form: not fiction Boston : Irwin/McGraw-Hill, ©2000Availability: Items available for loan: Graduate School Library [Call number: HF 5415 .M33 2000] (1).

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Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

by Perreault, William D | McCarthy, E. Jerome (Edmund Jerome).

Edition: 13th edition.Material type: book Book; Format: print ; Literary form: not fiction Copyright date: Boston : Irwin/McGraw-Hill, ©1999Availability: Items available for loan: Graduate School Library [Call number: HF 5415.13 .M33 1999] (1).

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