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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
by Belch, George E. (George Edward), 1951- | Belch, Michael A. Edition: 5th edition.Material type:  Book; Format:
print
; Literary form:
not fiction
Copyright date: Boston, Mass. : Irwin/McGraw-Hill ©2001Availability: Items available for loan: Graduate School Library [Call number: HF 5823 B387 2001] (1).
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Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John Tanner, Jr.
by Dwyer, F. Robert | Tanner, John F. Material type: Book; Format:
print
; Literary form:
not fiction
Copyright date: Boston : Irwin/McGraw-Hill, ©1999Availability: Items available for loan: Graduate School Library [Call number: HF 5415.13 D92 1999] (3), Main Library: Circulation Section [Call number: HF 5415 .D89 1999] (1).
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Essentials of marketing : a global managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.
by Perreault, William D | McCarthy, E. Jerome (Edmund Jerome). Edition: 8th edition.Material type: Book; Format:
print
; Literary form:
not fiction
Boston : Irwin/McGraw-Hill, ©2000Availability: Items available for loan: Graduate School Library [Call number: HF 5415 .M33 2000] (1).
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Global marketing : foreign entry, local marketing & global management / Johny K. Johansson.
by Johansson, Johny K. Edition: 2nd edition.Material type: Book; Format:
print
; Literary form:
not fiction
Copyright date: Boston : Irwin/McGraw-Hill, ©2000Online access: Publisher description | Table of contents Availability: Items available for loan: Graduate School Library [Call number: HF 1416 .J64 2000] (2).
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Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor.
by Kinnear, Thomas C, 1943- | Taylor, James R. (James Ronald), 1938-. Edition: 5th edition.Material type: Book; Format:
print
; Literary form:
not fiction
Copyright date: New York : McGraw-Hill, ©1996Online access: Publisher description | Table of contents Availability: Items available for loan: Graduate School Library [Call number: HF 5415.2 .K56 1996] (1).
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Professional sales management / Rolph E. Anderson, Joseph F. Hair, Alan J. Bush.
by Anderson, Rolph E | Hair, Joseph F | Bush, Alan J. Material type: Book; Format:
print
; Literary form:
not fiction
Copyright date: New York : McGraw-Hill, ©1988Availability: Items available for loan: Graduate School Library [Call number: HF 5438.4 .A53 1988] (2).
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Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker.
by Stanton, William J | Etzel, Michael J | Walker, Bruce J. Edition: 10th edition.Material type: Book; Format:
print
; Literary form:
not fiction
Copyright date: New York : McGraw-Hill, ©1994Availability: Items available for loan: Graduate School Library [Call number: HF 5415 .S73 1994] (2).
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Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.
by Perreault, William D | McCarthy, E. Jerome (Edmund Jerome). Edition: 13th edition.Material type: Book; Format:
print
; Literary form:
not fiction
Copyright date: Boston : Irwin/McGraw-Hill, ©1999Availability: Items available for loan: Graduate School Library [Call number: HF 5415.13 .M33 1999] (1).
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Consumer behavior and marketing strategy / J. Paul Peter and Jerry C. Olson.
by Peter, J. Paul [author] | Olson, Jerry C. (Jerry Corrie), 1944- [author]. Edition: Fifth edition.Material type: Book; Format:
print
; Literary form:
not fiction
Copyright date: Boston : Irwin/McGraw-Hill, ©1999Online access: Publisher description | Table of contents | Contributor biographical information Availability: Items available for loan: Graduate School Library [Call number: HF 5415.3 .P48 1999] (3).
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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C, Olson. --
by Peter, J. Paul | Olson, Jerry C, (Jerry Corrie), 1944- [author]. Edition: 5th ed. --Material type: Book; Format:
print
; Literary form:
not fiction
Copyright date: Boston : Irwin/McGraw-Hill ©1999Availability: Items available for loan: Graduate School Library [Call number: HF 5415.3 .P468 1999] (1).
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