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Consumer behavior and marketing strategy / J. Paul Peter and Jerry C. Olson.

by Peter, J. Paul [author] | Olson, Jerry C. (Jerry Corrie), 1944- [author].

Edition: Fifth edition.Material type: book Book; Format: print ; Literary form: not fiction Copyright date: Boston : Irwin/McGraw-Hill, ©1999Online access: Publisher description | Table of contents | Contributor biographical information Availability: Items available for loan: Graduate School Library [Call number: HF 5415.3 .P48 1999] (3).

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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C, Olson. --

by Peter, J. Paul | Olson, Jerry C, (Jerry Corrie), 1944- [author].

Edition: 5th ed. --Material type: book Book; Format: print ; Literary form: not fiction Copyright date: Boston : Irwin/McGraw-Hill ©1999Availability: Items available for loan: Graduate School Library [Call number: HF 5415.3 .P468 1999] (1).

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