Burgelman, Robert A.
Strategic management of technology and innovation /
Robert A. Burgelman, Modesto A. Maidique, Steven C. Wheelwright.
--Third edition.
--Boston : McGraw-Hill/Irwin, 2001. ©2001.
xiii, 990 pages : illustrations ; 26 cm
Includes bibliographical references and indexes.
0072312831 (paperback)
00040689
Technological innovations--Management.
New products--Management.
High technology industries--Management.
HD 45 .B954 2001
658.5/14
025876