Johansson, Johny K. <br/><br/>
Global marketing :  foreign entry, local marketing &  global management / 
Johny K. Johansson. 
 --2nd edition. 
 --Boston :  Irwin/McGraw-Hill,  ©2000. <br/><br/>  
  xx, 604 pages :  illustrations ;  28 cm  
 - The Irwin/McGraw-Hill series in marketing .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0073658634 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.<br/>Export marketing--Management.
<br/><br/><label>LC Class. no.: </label>HF 1416   .J64 2000 
<br/><label>Accession no.: </label>2006-6499-01-0 2006-6117-01-0