Dwyer, F. Robert. <br/><br/>
Business marketing :  connecting strategy, relationships, and learning / 
F. Robert Dwyer, John Tanner, Jr. 
 --Boston :  Irwin/McGraw-Hill,  ©1999. <br/><br/>  
  xxix, 670 pages :  illustrations (some color) ;  27 cm  
 - The Irwin/McGraw-Hill series in marketing .
<br/><br/>Includes bibliographical references (p. 649-656) and index. 
<br/><br/><label>ISBN: </label>0256221332 (alkaline paper) 
<br/><br/><label>LCCN: </label>98021676  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. no.: </label>HF 5415   .D89 1999 
<br/><label>Accession no.: </label>2014-10874-01-0 GSD-646-08 GSD-647-08 2014-10875-01-0