Mass communication research methods / 
Andres Hansen...[et. al.], 
 --Houndmills :  Macmillan Press Limited  [1998]  ©1998 <br/><br/>  
  viii, 350 pages:  22  cm.  
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>0-333-61710-x (pb) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media-- Research. 
<br/><label>Accession no.: </label>2002-11599