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Deceptive advertising : behavioral study of legal concept / Jef I. Richards.

By: Richards, Jef I [author].
Material type: materialTypeLabelBookPublisher: New York ; London : Routledge/ Taylor and Francis Group, 2016Description: xlv, 244 pages ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781138990623 (paperback); 9780805806496 (hardback).Subject(s): Advertising laws -- United States | Advertising, Fraudulent -- United States -- Psychological aspects
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Item type Current location Call number Copy number Status Date due Barcode Item holds
Books Books Main Library: Circulation Section
HF 5827.8 .R53 2016 (Browse shelf) c.1 Available 18-032984
Total holds: 0

First published by Lawrence Erlbaum Associates, Inc., Publishers.
This edition published in 2010 by Routledge.

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