Normal view MARC view ISBD view

Deceptive advertising : behavioral study of legal concept / Jef I. Richards.

By: Richards, Jef I [author].
Material type: materialTypeLabelBookPublisher: New York ; London : Routledge/ Taylor and Francis Group, 2016Description: xlv, 244 pages ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781138990623 (paperback); 9780805806496 (hardback).Subject(s): Advertising laws -- United States | Advertising, Fraudulent -- United States -- Psychological aspects
Tags from this library: No tags from this library for this title.
    average rating: 0.0 (0 votes)
Item type Current location Call number Copy number Status Date due Barcode Item holds
Books Books Main Library: Circulation Section
HF 5827.8 .R53 2016 (Browse shelf) c.1 Available 18-032984
Total holds: 0

First published by Lawrence Erlbaum Associates, Inc., Publishers.
This edition published in 2010 by Routledge.

There are no comments for this item.

Log in to your account to post a comment.

Ninoy Aquino Library and Learning Resource Center ©2016
A. Mabini Campus Anonas St., Sta. Mesa, Manila 1016
Telephone: +02 5335-1787 | Email: library@pup.edu.ph

Powered by Koha