New strategies in higher education marketing / Thomas J. Hayes, editor.
By: Hayes, Thomas J [editor].
Contributor(s): Hayes, Thomas J. (Thomas Joseph) [editor] | American Marketing Association | Symposium on the Marketing of Higher Education (1st : 1991 : Cincinnati, Ohio).
Material type:
BookPublisher: New York : Routledge, 2009Description: x, 185 pages ; 22 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 1560241985 (alk. paper).Subject(s): Education, Higher -- United States -- Marketing -- CongressesDDC classification: 378.1/0068/8 Online resources: Publisher description
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Main Library: Circulation Section | LB 2342.82 .N49 2009 (Browse shelf) | c.1 | Available | 18-032935 |
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| LB 2341 P57 1987 The art of decision making. | LB 2341 T778 1988 The academic dean. | LB 2341.8P6 A15 1989 The academic executive. | LB 2342.82 .N49 2009 New strategies in higher education marketing / | LB 2343 .32 .V36 2012 Orientation to college learning / | LB 2351 E16 1990 How to preapare for college. | LB 2351 E16 1990 How to prepare for college. |
Papers presented at 1989 Symposium on the Marketing of Higher Education, held from Nov. 12-14, 1989, in Cincinnati; the 1st in a series sponsored by the American Marketing Association.
"Has also been published as Journal of marketing for higher education, v. 3, no. 2, 1991"--P. facing t.p.
First issued in paperback 2016.
Includes bibliographical references.
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