New strategies in higher education marketing / Thomas J. Hayes, editor.
By: Hayes, Thomas J [editor].
Contributor(s): Hayes, Thomas J. (Thomas Joseph) [editor] | American Marketing Association | Symposium on the Marketing of Higher Education (1st : 1991 : Cincinnati, Ohio).
Material type:
BookPublisher: New York : Routledge, 2009Description: x, 185 pages ; 22 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 1560241985 (alk. paper).Subject(s): Education, Higher -- United States -- Marketing -- CongressesDDC classification: 378.1/0068/8 Online resources: Publisher description
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Books
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Main Library: Circulation Section | LB 2342.82 .N49 2009 (Browse shelf) | c.1 | Available | 18-032935 |
Papers presented at 1989 Symposium on the Marketing of Higher Education, held from Nov. 12-14, 1989, in Cincinnati; the 1st in a series sponsored by the American Marketing Association.
"Has also been published as Journal of marketing for higher education, v. 3, no. 2, 1991"--P. facing t.p.
First issued in paperback 2016.
Includes bibliographical references.
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