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New strategies in higher education marketing / Thomas J. Hayes, editor.

By: Hayes, Thomas J [editor].
Contributor(s): Hayes, Thomas J. (Thomas Joseph), 1953- [editor] | American Marketing Association | Symposium on the Marketing of Higher Education (1st : 1991 : Cincinnati, Ohio).
Material type: materialTypeLabelBookPublisher: New York : Routledge, 2009Description: x, 185 pages ; 22 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 1560241985 (alk. paper).Subject(s): Education, Higher -- United States -- Marketing -- CongressesDDC classification: 378.1/0068/8 Online resources: Publisher description
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Item type Current location Call number Copy number Status Date due Barcode Item holds
Books Books Main Library: Circulation Section
LB 2342.82 .N49 2009 (Browse shelf) c.1 Available 18-032935
Total holds: 0

Papers presented at 1989 Symposium on the Marketing of Higher Education, held from Nov. 12-14, 1989, in Cincinnati; the 1st in a series sponsored by the American Marketing Association.

"Has also been published as Journal of marketing for higher education, v. 3, no. 2, 1991"--P. facing t.p.

First issued in paperback 2016.

Includes bibliographical references.

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