New strategies in higher education marketing / Thomas J. Hayes, editor.
Contributor(s): Hayes, Thomas J. (Thomas Joseph) [editor] | American Marketing Association | Symposium on the Marketing of Higher Education (1st : 1991 : Cincinnati, Ohio).Material type: BookPublisher: New York : Routledge, 2009Description: x, 185 pages ; 22 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 1560241985 (alk. paper).Subject(s): Education, Higher -- United States -- Marketing -- CongressesDDC classification: 378.1/0068/8 Online resources: Publisher description
|Item type||Current location||Call number||Copy number||Status||Date due||Barcode||Item holds|
|Books||Main Library: Circulation Section||LB 2342.82 .N49 2009 (Browse shelf)||c.1||Available||18-032935|
Papers presented at 1989 Symposium on the Marketing of Higher Education, held from Nov. 12-14, 1989, in Cincinnati; the 1st in a series sponsored by the American Marketing Association.
"Has also been published as Journal of marketing for higher education, v. 3, no. 2, 1991"--P. facing t.p.
First issued in paperback 2016.
Includes bibliographical references.