Revive : how to transform traditional businesses into digital leaders / Jason Albanese, Brian Manning.
By: Albanese, Jason .
Contributor(s): Manning, Brian .Material type: BookPublisher: Old Tappan, New Jersey : Pearson Education Inc., Copyright date: ©2016Description: xx, 186 pages : illustrations ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0134306430; 9780134306438 (hardback).Subject(s): Information technology -- Management | Business planning -- Data processing | Strategic planning | Business planning -- Data processing | Information technology -- ManagementDDC classification: 658.4/06
|Item type||Current location||Call number||Copy number||Status||Date due||Barcode||Item holds|
|Books||Main Library: Circulation Section||HD 30.2 .A43 2016 (Browse shelf)||c.1||Available||18-032818|
|Books||Main Library: Circulation Section||HD 30.2 .A43 2016 (Browse shelf)||c.2||Available||18-032819|
Includes bibliographical references and index.
Introduction 1 Chapter 1: The Essence of Digital -- Industrial Revolution Similarities -- How Digital Revolutionizes Business -- Digital Is Core to Business -- Digital Breaks Down Business Silos -- Digital Gives Customers (A Loud) Voice -- Digital Enables Big Bang Disruption -- Chapter 2: The Difference Between Reactive and Transformative Digital -- Defining Reactive Digital -- Historical Reactive Digital Failures -- Defining Transformative Digital -- Traits Of Transformative Companies -- Companies That Are Disrupting -- Case Study: Uber -- Case Study: Warby Parker -- Case Study: Casper.com -- Traditional Companies That Are Transforming -- Case Study: Burberry -- Case Study: Disney -- Case Study: Nike -- Case Study: UPS -- Chapter 3: Why Traditional Companies Are Failing at Digital -- Business Reasons Companies Fail at Digital -- Not Capitalizing on Unique Differentiators -- Having Digital Tactics without Digital Vision -- Comparing Oneself to Competitors Only and Not Best Practices --
Lack of Focus on Ongoing Customer and Client Engagement versus Just Sales -- Marketplace Reasons Companies Fail at Digital -- Customer Base Has Become More Digitally Sophisticated That Perceived -- Lack of Focus on Creating Streamlined Intuitive Customer Experience -- Lack of Understanding of How Digital Has Changed Desire for Ownership versus Sharing Economy -- Lack of Ability to Quickly Adapt to Trends -- Organizational Reasons Companies Fail at Digital -- No Digital Leader with Decision Autonomy, Direct Budget, or P&L Responsibility -- C-Suite and Leadership Not Involved in Company's Digital Strategy -- Digital Team Is Too Top Heavy or Bottom Heavy -- Digital Not Embedded in Corporate Culture -- Trying to Do Everything 100 Percent In-House or Outsourced -- They Settle on the Wrong People in Key Digital Team Roles -- Operational Reasons Companies Fail at Digital -- Reliance on Traditional Heavy Processes and Reluctance to Lightweight Processes -- Lack of Enterprise-Wide Digital Spend Oversight -- Digital Is Controlled within Silos -- Technology Reasons Companies Fail at Digital -- Legacy Infrastructure Is the Excuse for Not Transforming -- Lack of Internal Use of Social Collaboration Capabilities -- Chapter 4: Unlocking Business Opportunity in Digital Trends -- Reasons to Monitor Digital Trends -- Identify New Business Models -- Ward off Disruption -- Better Understand Constituent Behavior -- Predict the Future -- Maximize Your Digital Maturity --
Practical Steps to Put Digital Trends to Use -- Understanding Trend Drivers -- Consumer Behaviors Driving Trends -- Environmental Drivers Influencing Trends -- Innovations Enabling Trends -- Trend Potential -- Monitor Digital Trends -- Identify What Matters to Your Company -- Identify Your Customer or Constituent Personas -- Identify the Digital Touchpoints Your Customers Most Connect with You Through -- Identify Trend-Related Research and Data Sources -- Define a Trend Scoring Model -- Set a Recurring Trend Analyzation Process -- Quantify Trend Opportunities to Prioritize Where to Focus -- Action Steps -- Chapter 5: Benchmarking Your Digital Capabilities and Maturity -- The Layers of Digital Capabilities -- Digital Channels -- Digital Ecosystem -- Digital Experience -- Digital Features -- Digital Platforms -- Benchmark Your Capabilities -- Anchor to a Digital Maturity Scale -- Benchmark Best Practices, Not Just Competitors -- Focus on Capabilities You Need to Win in -- Repeat the Benchmark Regularly -- Action Steps -- Chapter 6: Envisioning Your Digital Strategy -- Profile Your Digital Audience -- A New Model to Understand Your Audience -- Put a Digital Lens on Your Customer Segments -- Align Users' Needs and Business Goals -- Journey Map Your Experience -- Your Journey Map and Your User Base -- Identify Key Touchpoints
This book gives senior executives the compass they need to navigate the digital revolution, and achieve long-term business objectives by leveraging digital strategies, channels and platforms. Two world-renowned digital business advisors and consultants offer comprehensive insights for using digital to break down barriers within and beyond the organization, enhance efficiency and cost-effectiveness, and dramatically improve customer engagement. -- Provided by publisher.
Jason Albanese and Brian Manning have helped dozens of top enterprises do all this. Revive shares the lessons they've learned, and gives you a complete, end-to-end methodology that works. You'll learn how to use digital to rapidly move the dial on short-term profitability. But that's just the start. Revive will position you for long-term market leadership, by helping you capture new value from digital wherever great opportunities arise. Most companies have only gone "skin deep" with digital-and they've only garnered a fraction of the value they could be earning. In Revive, two world-renowned digital business advisors show how to drive a full-scale digital transformation that breaks down organizational barriers, cuts costs, accelerates product/service delivery, and dramatically improves customer engagement. Centric Digital co-founders Jason Albanese and Brian Manning draw on immense experience helping Fortune(R) 1000 companies succeed with digital strategies, platforms, and channels. -- Provided by publisher.
They present data-backed insights into the ways midsize and large organizations are stuck hiring, managing, organizing, and leading in obsolete "analog" ways. Next, they offer proven, practical recommendations for fundamentally changing those behaviors to leverage the nearly boundless opportunities of digital. Their complete Digital Transformation Methodology guides you through benchmarking your digital maturity, envisioning strategy, roadmapping your transformation, and implementing the capabilities you need to execute. Revive's multiple case studies show exactly how executives are applying these ideas to go far beyond incremental improvements, and change the game. If that's what you want, Revive is your roadmap. -- Provided by publisher.