Marketing to millennials / by Corey Padveen.
By: Padveen, Corey.Material type: BookSeries: --For dummies: Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., Copyright date: ©2017Description: xv, 336 pages : illustrations ; 23 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781119369042; 1119369045.Other title: Marketing to millennials for dummies.Subject(s): Young adult consumers -- Attitudes | Generation Y -- Attitudes | Target marketing | Consumer behavior | BUSINESS & ECONOMICS / MarketingDDC classification: 658.8/34
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|Books||Main Library: Circulation Section||HF 5415.332.Y66 .P33 2017 (Browse shelf)||c.1||Available (on-process)||Requested by NALLRC||18-031691|
Getting started with marketing to Millennials -- Creating your Millennial marketing strategy -- Analyzing Millennial-specific engagement opportunities -- Part of tens.
Millennials make up the largest and most valuable market of consumers in the United States--but until you understand how to successfully market to them, you may as well kiss their colossal spending power away! Packed with powerful data, research, and case studies across a variety of industries, Marketing to Millennials For Dummies gives you a fail-proof road map for winning over this coveted crowd.--Provided by Publisher.