Marketing to millennials / by Corey Padveen.
By: Padveen, Corey
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Material type: 
BookSeries: --For dummies: Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2017]Copyright date: ©2017Description: xv, 336 pages : illustrations ; 23 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781119369042; 1119369045.Other title: Marketing to millennials for dummies.Subject(s): Young adult consumers -- Attitudes | Generation Y -- Attitudes | Target marketing | Consumer behavior | BUSINESS & ECONOMICS / MarketingDDC classification: 658.8/34 | Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode | Item holds |
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Books
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Main Library: Circulation Section | HF 5415.332.Y66 .P33 2017 (Browse shelf) | c.1 | Available (on-process) | Requested by NALLRC | 18-031691 |
Includes index.
Getting started with marketing to Millennials -- Creating your Millennial marketing strategy -- Analyzing Millennial-specific engagement opportunities -- Part of tens.
Millennials make up the largest and most valuable market of consumers in the United States--but until you understand how to successfully market to them, you may as well kiss their colossal spending power away! Packed with powerful data, research, and case studies across a variety of industries, Marketing to Millennials For Dummies gives you a fail-proof road map for winning over this coveted crowd.--Provided by Publisher.
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