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Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins.

By: Walker, Orville C.
Contributor(s): Mullins, John W. (John Walker).
Material type: materialTypeLabelBookBoston : McGraw-Hill Irwin, c2008Edition: Sixth edition.Description: xx, 346 pages : illustrations (chiefly col.) ; 26 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780073529899 (alk. paper); 0073529893 (alk. paper).Subject(s): Marketing -- ManagementDDC classification: 658.8/02 Online resources: Publisher description | Table of contents only
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Item type Current location Call number Copy number Status Date due Barcode Item holds
Books Books Main Library: Circulation Section
HF 5415.13 .O78 2008 (Browse shelf) c.1 Available 2014-22615-01-1
Total holds: 0

Rev. ed. of: Marketing strategy / Orville C. Walker, Jr. ... [et al.]. 5th ed. c2006.

Includes bibliographical references and indexes.

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