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Designing B2B brands : lessons from Deloitte and 195,000 brand managers / Carlos Martinez Onaindia & Brian Resnick.

By: Martinez Onaindia, Carlos.
Contributor(s): Resnick, Brian, 1974- [author].
Material type: materialTypeLabelBookCopyright date: Hoboken, N.J. : John Wiley and Sons, Inc. ©2013Description: xiii, 209 pages : color illustrations ; 29 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781118457474 (hardback).Subject(s): Branding (Marketing) -- Management | Brand name products -- Management | Corporate image | Logos (Symbols) -- Design | Trademarks -- Design
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Item type Current location Call number Copy number Status Date due Barcode Item holds
Books Books Main Library: Circulation Section
HF 5415.1255 .M47 2013 (Browse shelf) c.1 Available D-15928
Total holds: 0

Includes index.

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