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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C, Olson. --

By: Peter, J. Paul.
Contributor(s): Olson, Jerry C, (Jerry Corrie), 1944- [author].
Material type: materialTypeLabelBookSeries: Irwin/McGraw-Hill series in marketing. Copyright date: Boston : Irwin/McGraw-Hill ©1999Edition: 5th ed. --.Description: xxv, 544 pages : illustrations ; 26 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0071188525.Subject(s): Consumer behavior | Marketing
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Item type Current location Call number Copy number Status Date due Barcode Item holds
Books Books Graduate School Library
HF 5415.3 .P468 1999 (Browse shelf) c.1 Available GSD-585-2006
Total holds: 0

Includes bibliographical references and index.

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