Consumer behavior and marketing strategy / J. Paul Peter, Jerry C, Olson. --
By: Peter, J. Paul
.
Contributor(s): Olson, Jerry C [author].
Material type: 
BookSeries: Irwin/McGraw-Hill series in marketing. Copyright date: Boston : Irwin/McGraw-Hill ©1999Edition: 5th ed. --.Description: xxv, 544 pages : illustrations ; 26 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0071188525.Subject(s): Consumer behavior | Marketing
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Books
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Graduate School Library | HF 5415.3 .P468 1999 (Browse shelf) | c.1 | Available | GSD-585-2006 |
Total holds: 0
Includes bibliographical references and index.
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