The dynamics of persuasion : communication and attitudes in the 21st century / Richard M. Perloff.
By: Perloff, Richard M
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Material type: 
BookPublisher: New York : Routledge, Taylor & Francis Group, 2017Copyright date: ©2017Edition: Sixth edition.Description: xx, 627 pages ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781138100329 (hardback); 9781138100336 (paperbac).Subject(s): Persuasion (Psychology) | Mass media -- Psychological aspects | Attitude changeDDC classification: 153.8/52
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College of Communication Library | BF 637.P4 P47 2017 (Browse shelf) | c.1 | Available | R-16 | ||
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College of Communication Library | BF 637.P4 P47 2017 (Browse shelf) | c.2 | Available | R-225 | ||
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College of Communication Library | BF 637.P4 P47 2017 (Browse shelf) | c.3 | Available | R-226 | ||
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College of Communication Library | BF 637.P4 P47 2017 (Browse shelf) | c.4 | Available | R-227 | ||
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College of Communication Library | BF 637.P4 P47 2017 (Browse shelf) | c.5 | Available | R-228 |
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| BF 637.P4 P47 2017 The dynamics of persuasion : | BF 637.P4 P47 2017 The dynamics of persuasion : | BF 637.P4 P47 2017 The dynamics of persuasion : | BF 637.P4 P47 2017 The dynamics of persuasion : | BF 637 S8 C48 1994 Thick face, black heart : | BF 698 M57 2004 Personality development : transform yourself | BF 698 M57 2004 Personality development : transform yourself |
Includes bibliographical references and indexes.
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