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Marketing and social media : a guide for libraries, archives, and museums / Christie Koontz and Lorri Mon.

By: Koontz, Christie.
Contributor(s): Mon, Lorri M.
Material type: materialTypeLabelBookPublisher: Lanham : Rowman & Littlefield, [2014]Copyright date: ©2014Description: xiii, 295 pages ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780810890817 (paperback. : acidfree paper); 9780810890800 (hardback. : acidfree paper).Subject(s): Libraries -- Marketing | Archives -- Marketing | Museums -- Marketing | Social mediaDDC classification: 021.7
Contents:
A customer perspective -- Marketing and mission, goals, and objectives -- Scan the environments -- SWOT : strengths, weaknesses, opportunities and threats -- Stakeholders -- A four-step model for marketing -- Marketing research -- Marketing segmentation -- Marketing mix strategy and product -- Price or customer costs -- Place : channels of distribution -- "Promotion : not the same as marketing!" -- Case studies -- Marketing evaluation -- Four strategic marketing tools: grant writing, public relations, advocacy, common sense -- Synergy and the future.
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Item type Current location Call number Copy number Status Notes Date due Barcode Item holds
Books Books Main Library: Reference Section
Z 716.3 .K66 2014 (Browse shelf) c.1 Available Requested by College of Communication 16-027940
Total holds: 0

Includes bibliographical references (pages 281-286) and index.

A customer perspective -- Marketing and mission, goals, and objectives -- Scan the environments -- SWOT : strengths, weaknesses, opportunities and threats -- Stakeholders -- A four-step model for marketing -- Marketing research -- Marketing segmentation -- Marketing mix strategy and product -- Price or customer costs -- Place : channels of distribution -- "Promotion : not the same as marketing!" -- Case studies -- Marketing evaluation -- Four strategic marketing tools: grant writing, public relations, advocacy, common sense -- Synergy and the future.

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