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Integrated marketing communication : creative strategy from idea to implementation / Robyn Blakeman.

By: Blakeman, Robyn, 1958-.
Material type: materialTypeLabelBookPublisher: Lanham : Rowman & Littlefield, 2015Copyright date: ©2015Edition: Second Edition.Description: xi, 325 pages ; illustrations : 26 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781442221215 (cloth : alkaline paper); 9781442221222 (paperback : alkaline paper).Subject(s): Communication in marketing
Contents:
Preface -- Introduction -- Integrated marketing communication -- Imc marketing plans -- Branding and positioning -- Creative briefs -- The creative process -- Copywriting -- Campaigns -- Public relations -- Newspaper advertising -- Magazine advertising -- Radio advertising -- Television advertising -- Out-of-home and transit -- Direct marketing and sales promotion -- Internet marketing and social media -- Mobile media marketing -- Alternative media advertising -- Glossary -- Bibliography -- Index -- About the author.
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Item type Current location Call number Copy number Status Notes Date due Barcode Item holds
Books Books Main Library: Reference Section
HF 5415.123 .B53 2015 (Browse shelf) c.1 Available Requested by College of Education 16-027747
Total holds: 0

Includes bibliographical references (pages 313-316) and index.

Preface -- Introduction -- Integrated marketing communication -- Imc marketing plans -- Branding and positioning -- Creative briefs -- The creative process -- Copywriting -- Campaigns -- Public relations -- Newspaper advertising -- Magazine advertising -- Radio advertising -- Television advertising -- Out-of-home and transit -- Direct marketing and sales promotion -- Internet marketing and social media -- Mobile media marketing -- Alternative media advertising -- Glossary -- Bibliography -- Index -- About the author.

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