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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.

By: Keller, Kevin Lane, 1956-.
Material type: materialTypeLabelBookSingapore : Pearson, ©2013Edition: Fourth edition.Description: 590 pages : illustrations ; 28 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9789814586764 (paperback).Subject(s): Brand name products -- ManagementDDC classification: 658.8/27
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Item type Current location Call number Copy number Status Notes Date due Barcode Item holds
Books Books Main Library: Circulation Section
HD 69 .B7 .K45 2013 (Browse shelf) c.1 Available Requested by College of Communication 16-026637
Total holds: 0

Original edition entitled Strategic Brand Management, 4th edition, 9780273779414 by Kevin Lane Keller, published by Pearson Education, Inc.,©2013 by Pearson Education, Inc.

Includes bibliographical references and index.

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