Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.
By: Keller, Kevin Lane.Material type: BookSingapore : Pearson, ©2013Edition: Fourth edition.Description: 590 pages : illustrations ; 28 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9789814586764 (paperback).Subject(s): Brand name products -- ManagementDDC classification: 658.8/27
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|HD 69.B7 H241 1996 The reality of global brands :||HD 69 B7K29 1998 Strategic management :||HD 69.B7 K45 2008 Strategic brand management :||HD 69 .B7 .K45 2013 Strategic brand management :||HD 69 B7M321 2000 The brand marketing book.||HD 69.B7 M321 2000 The brand marketing book :||HD 69 B7T46 2001 Branding in Asia :|
Original edition entitled Strategic Brand Management, 4th edition, 9780273779414 by Kevin Lane Keller, published by Pearson Education, Inc.,©2013 by Pearson Education, Inc.
Includes bibliographical references and index.