Predictive analytics and data mining : concepts and practice with rapidminer / Vijay Kotu and Bala Deshpande.
By: Kotu, Vijay.
Contributor(s): Despande, Bala.Material type: BookCopyright date: Waltham, MA : Elsevier Inc, ©2015Description: xix, 425 pages ; illustrations : 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780128014608 (paperback).Subject(s): Data mining | Data mining -- Statistical methods | Big data
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|Books||Main Library: Circulation Section||QA 76.9 .D343 K68 2015 (Browse shelf)||c.1||Available||Requested by College of Computer and Information Sciences||16-026276|
Vijay Kotu is Senior Director of Analytics at Yahoo. He leads the implementation of large-scale data and analytics systems to support the company’s online business. He has practiced Analytics for over a decade with focus on business intelligence, data mining, web analytics, experimentation, information design, data warehousing, data engineering and developing analytical teams. Prior to joining Yahoo, he worked at Life Technologies and Adteractive where he led marketing analytics, created algorithms to optimize online purchase behaviors, and developed data platforms to manage marketing campaigns. He is a member of Association of Computing Machinery and is a certified Six Sigma Black Belt from American Society of Quality.
Bala Deshpande is the founder of SimaFore, a custom analytics app development and consulting company. He has more than 20 years of experience in using analytical techniques in a wide range of application areas. His first exposure to predictive models and analytics was in the field of biomechanics - in identifying correlations and building multiple regression models. He began his career as an engineering consultant following which he spent several years analyzing data from automobile crash tests and helping to build safer cars at Ford Motor Company. He is the co-chair of Predictive Analytics World - Manufacturing, an annual conference focused on promoting and evangelizing predictive analytics in the industry. He blogs regularly about data mining and predictive analytics for his company at www.simafore.com/blog. He holds a PhD in Bioengineering from Carnegie Mellon University and an MBA from Ross School of Business (Michigan).