Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.
By: Perreault, William D.
Contributor(s): McCarthy, E. Jerome (Edmund Jerome).
Material type:
BookSeries: The Irwin/McGraw-Hill series in marketing. Copyright date: Boston : Irwin/McGraw-Hill, ©1999Edition: 13th edition.Description: xxiv, 791, 31 pages : illustrations ; 29 cm.Content type: text Media type: unmediated Carrier type: volumeSubject(s): Marketing -- Management
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Books
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Graduate School Library | HF 5415.13 .M33 1999 (Browse shelf) | c.1 | Available | 2011-8942-01-0 |
Total holds: 0
Includes bibliographical references (p. 743-786) and index.
System requirements for accompanying computer disc: IBM-compatible, pentium 133mhz or faster, sound card, 32mb of hard drive, and 4 speed CD-Rom, with Windows 95 or later.
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