Normal view MARC view ISBD view

Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

By: Perreault, William D.
Contributor(s): McCarthy, E. Jerome (Edmund Jerome).
Material type: materialTypeLabelBookSeries: The Irwin/McGraw-Hill series in marketing. Copyright date: Boston : Irwin/McGraw-Hill, ©1999Edition: 13th edition.Description: xxiv, 791, 31 pages : illustrations ; 29 cm.Content type: text Media type: unmediated Carrier type: volumeSubject(s): Marketing -- Management
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)
Item type Current location Call number Copy number Status Date due Barcode Item holds
Books Books Graduate School Library
HF 5415.13 .M33 1999 (Browse shelf) c.1 Available 2011-8942-01-0
Total holds: 0

Includes bibliographical references (p. 743-786) and index.

System requirements for accompanying computer disc: IBM-compatible, pentium 133mhz or faster, sound card, 32mb of hard drive, and 4 speed CD-Rom, with Windows 95 or later.

There are no comments for this item.

Log in to your account to post a comment.

Ninoy Aquino Library and Learning Resource Center ©2016
A. Mabini Campus Anonas St., Sta. Mesa, Manila 1016
Telephone: (02) 5335-1787 | Email:

Powered by Koha