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Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

By: Perreault, William D.
Contributor(s): McCarthy, E. Jerome (Edmund Jerome).
Material type: materialTypeLabelBookSeries: The Irwin/McGraw-Hill series in marketing. Copyright date: Boston : Irwin/McGraw-Hill, ©1999Edition: 13th edition.Description: xxiv, 791, 31 pages : illustrations ; 29 cm.Content type: text Media type: unmediated Carrier type: volumeSubject(s): Marketing -- Management
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Item type Current location Call number Copy number Status Date due Barcode Item holds
Books Books Graduate School Library
HF 5415.13 .M33 1999 (Browse shelf) c.1 Available 2011-8942-01-0
Total holds: 0

Includes bibliographical references (p. 743-786) and index.

System requirements for accompanying computer disc: IBM-compatible, pentium 133mhz or faster, sound card, 32mb of hard drive, and 4 speed CD-Rom, with Windows 95 or later.

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