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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.

By: Zeithaml, Valarie A.
Contributor(s): Bitner, Mary Jo.
Material type: materialTypeLabelBookCopyright date: Boston : Irwin/McGraw-Hill, ©2000Edition: 2nd edition.Description: xxviii, 620 pages : illustrations ; 26 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0072312211.Subject(s): Service industries -- Marketing | Customer services | MarketingDDC classification: 658.8 Online resources: Contributor biographical information | Publisher description | Table of contents
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Item type Current location Call number Copy number Status Date due Barcode Item holds
Books Books Graduate School Library
HD 9980.5 .Z45 2000 (Browse shelf) c.1 Available 2006-6236-01-0
Total holds: 0

Includes bibliographical references and index.

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