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Essentials of contemporary advertising / William F. Arens, David H. Schaefer, Michael Weigold.

By: Arens, Williams F.
Contributor(s): Scahefer, David H | Weigold, Michael F.
Material type: materialTypeLabelBookPublisher: Boston : McGraw Hill/ Irwin, [2009]Copyright date: ©2009Edition: Second edition.Description: xxiv, 558 pages : color illustrations ; 28 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780071287579.Subject(s): AdvertisingOnline resources: Table of Contents
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Item type Current location Call number Copy number Status Date due Barcode Item holds
Books Books College of Communication Library
HF 5821 A74 2009 (Browse shelf) Available 2015-23997-01-1
Books Books Main Library: Circulation Section
HF 5821 .A74 2009 (Browse shelf) c.1 Available 2015-23995-01-1
Books Books Main Library: Circulation Section
HF 5821 .A74 2009 (Browse shelf) c.2 Available 2015-23996-01-1
Total holds: 0

Includes bibliographical references and index.

Funds. Purchased.

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