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Advertising and sales promotion / Ken Kaser.

By: Kaser, Ken.
Material type: materialTypeLabelBookPublisher: Mason, Ohio : South-Western, Cengage Learning, [2013]Copyright date: ©2013Description: xix, 461 pages : color illustrations ; 29 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781111573232; 1111573239.Subject(s): Advertising | Sales promotion | Communication in marketingOnline resources: Contributor biographical information | Publisher description | Table of contents only
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Item type Current location Call number Status Date due Barcode Item holds
Books Books Main Library: Circulation Section
HF 5823 K37 2013 (Browse shelf) Available 2015-24665-01-1
Total holds: 0

Includes index.

Bookquest 2738.15 COC

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