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The Apple experience : secrets to building insanely great customer loyalty / by Carmine Gallo.

By: Gallo, Carmine.
Material type: materialTypeLabelBookPublisher: New York : McGraw-Hill, [2012]Copyright date: ©2012Edition: 1st ed.Description: xviii, 234 pages : illustrations ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780071793209; 0071793208.Subject(s): Customer services | Consumer satisfaction | Creative thinking
Contents:
Introduction: enriching lives -- Inspiring your internal customer -- Dream bigger -- Hire for smiles -- Cultivate fearless employees -- Build trust -- Foster a feedback loop -- Develop multitaskers -- Empower your team -- Serving your external customer -- Follow Apple's 5 steps of service -- Reset your customer's internal clock -- Sell the benefit -- Unleash your customer's inner genius -- Create wow moments -- Rehearse the script -- Deliver a consistent experience -- Setting the stage -- Eliminate the clutter -- Pay attention to design details -- Design multisensory moments -- Conclusion: the soul of Apple.
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Item type Current location Call number Status Date due Barcode Item holds
Books Books Main Library: Circulation Section
HF 5415.5 G35 2012 (Browse shelf) Available 2015-24647-01-1
Total holds: 0

Includes bibliographical references and index.

Introduction: enriching lives -- Inspiring your internal customer -- Dream bigger -- Hire for smiles -- Cultivate fearless employees -- Build trust -- Foster a feedback loop -- Develop multitaskers -- Empower your team -- Serving your external customer -- Follow Apple's 5 steps of service -- Reset your customer's internal clock -- Sell the benefit -- Unleash your customer's inner genius -- Create wow moments -- Rehearse the script -- Deliver a consistent experience -- Setting the stage -- Eliminate the clutter -- Pay attention to design details -- Design multisensory moments -- Conclusion: the soul of Apple.

Book Quest 1124.00 [Business]

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