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Principles of marketing / Cynthia A. Zarate.

By: Zarate, Cynthia A.
Material type: materialTypeLabelBookCopyright date: Quezon City : C&E Publishing, Inc., ©2014Description: xiii, 113 pages : illustrations ; 22 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9789719802181 (paperback).Subject(s): Marketing -- Philippines
Contents:
Chapter 1 Marketing: An Overview
Chapter 2 Consumer Behavior
Chapter 3 Business Buying Behavior
Chapter 4 Market Segmentation
Chapter 5 Marketing Mix
Chapter 6 New Product Development
Chapter 7 Service Marketing
Chapter 8 Pricing and Distribution Channels
Chapter 9 Promotion
Chapter 10 New Trends in Marketing
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Item type Current location Call number Copy number Status Date due Barcode Item holds
Books Books Laboratory High School Library
HF 5415.12.P6 Z37 2014 (Browse shelf) c.1 Available 15-25247-01-1
Books Books Laboratory High School Library
HF 5415.12.P6 Z37 2014 (Browse shelf) c.2 Available 15-25246-01-1
Books Books Main Library: Filipiniana Section
HF 5415.12.P6 Z37 2014 (Browse shelf) c.1 Available 15-25248-01-1
Books Books Main Library: Filipiniana Section
HF 5415.12.P6 Z37 2014 (Browse shelf) c.2 Available 15-25249-01-1
Total holds: 0

Includes bibliographical references and index.

Chapter 1 Marketing: An Overview

Chapter 2 Consumer Behavior

Chapter 3 Business Buying Behavior

Chapter 4 Market Segmentation

Chapter 5 Marketing Mix

Chapter 6 New Product Development

Chapter 7 Service Marketing

Chapter 8 Pricing and Distribution Channels

Chapter 9 Promotion

Chapter 10 New Trends in Marketing

Bookquest 188.00

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