Events management : an introduction / Charles Bladen, James Kennell, Emma Abson, Nick Wilde.
Contributor(s): Bladen, Charles | Kennell, James | Abson, Emma | Wilde, Nick.Material type: BookPublisher: London ; New York : Routledge, Taylor and Francis Group, Copyright date: ©2012Edition: 1st edition.Description: xxiii, 444 pages m: charts ; 25cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780415577427 (pbk).Subject(s): Special events-- Management
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|Books||Hasmin Library||GT 3405 .E94 2012 (Browse shelf)||c.1||Available||2014-23322-01-1|
|Books||Main Library: Circulation Section||GT 3405 E94 2012 (Browse shelf)||Available||2014-23323-01-1|
|Books||PUP Sto. Tomas Library||GT 3405 E94 2012 (Browse shelf)||Available||2014-23321-01-1|
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Summary: "Contemporary events management is a diverse and challenging field. This major new introductory textbook is the first to fully explores the multidisciplinary nature of events management and to provide all the practical skills and professional knowledge students need to succeed in the events industry. The book covers every type of event studied on an Event Management course, including sports, music, the arts, corporate events, tourism,. and the public and voluntary sectors. It introduces the key issues facing the contemporary events industry, from health, safety and risk management to sustainability to developing a market-oriented business, with every topic brought to life through case-studies, personal biographies and examples of best practice.
Written by a team of authors with many years of industry experience, it introduces the practical skills required in every core area of events management, including marketing, finance, project management, strategy, operations, event design and human resources. A companion website for the book includes a dazzling array of additional features, including self-test questions, audio interviews with key industry figures, additional case-studies and PowerPoint slides for each chapter. Events Management: An introduction is the essential course text for any events management program."--Publisher's website. Chapter 6 copyright 2012 by Robert Wilson.
New Century Books Purchased 6-24-17 2014-23321-01-1 3,900.00
New Century Books Purchased 6-24-17 2014-23322-01-1 3,900.00
New Century Books Purchased 6-24-17 2014-23323-01-1 3,900.00