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Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.

By: Peter, J. Paul.
Contributor(s): Donnelly, James H.
Material type: materialTypeLabelBookCopyright date: Boston : McGraw-Hill/Irwin, ©2007Edition: 8th edition.Description: xvii, 813 pages : illustrations ; 27 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0073137634 (alkaline paper); 9780073137636.Subject(s): Marketing -- Management | Marketing -- Management -- Case studiesOnline resources: Table of contents only | Publisher description | Contributor biographical information
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Item type Current location Call number Copy number Status Date due Barcode Item holds
Books Books Graduate School Library
HF 5415.13 .P48 2007 (Browse shelf) c.1 Available 2013-10102-01-0
Total holds: 0

Includes bibliographical references (p. 789-795) and indexes.

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