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Global marketing : foreign entry, local marketing & global management / Johny K. Johansson.

By: Johansson, Johny K.
Material type: materialTypeLabelBookSeries: The Irwin/McGraw-Hill series in marketing. Copyright date: Boston : Irwin/McGraw-Hill, ©2000Edition: 2nd edition.Description: xx, 604 pages : illustrations ; 28 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0073658634.Subject(s): Export marketing | Export marketing -- ManagementOnline resources: Publisher description | Table of contents
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Item type Current location Call number Copy number Status Date due Barcode Item holds
Books Books Graduate School Library
HF 1416 .J64 2000 (Browse shelf) c.1 Available 2006-6499-01-0
Books Books Graduate School Library
HF 1416 .J64 2000 (Browse shelf) c.2 Available 2006-6117-01-0
Total holds: 0

Includes bibliographical references and indexes.

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