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Essentials of marketing : a global managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

By: Perreault, William D.
Contributor(s): McCarthy, E. Jerome (Edmund Jerome).
Material type: materialTypeLabelBookSeries: The Irwin/McGraw-Hill series in marketing. Boston : Irwin/McGraw-Hill, ©2000Edition: 8th edition.Description: xxvii, 592, 27, 10 pages : illustrations (some color) ; 28 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0072894822 (alkaline paper); 0071179089 (international edition).Subject(s): Marketing
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Item type Current location Call number Copy number Status Date due Barcode Item holds
Books Books Graduate School Library
HF 5415 .M33 2000 (Browse shelf) c.1 Available 2002-12147
Total holds: 0

Includes indexes.

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