Normal view MARC view ISBD view

Essentials of marketing : a global managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

By: Perreault, William D.
Contributor(s): McCarthy, E. Jerome (Edmund Jerome).
Material type: materialTypeLabelBookSeries: The Irwin/McGraw-Hill series in marketing. Boston : Irwin/McGraw-Hill, ©2000Edition: 8th edition.Description: xxvii, 592, 27, 10 pages : illustrations (some color) ; 28 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0072894822 (alkaline paper); 0071179089 (international edition).Subject(s): Marketing
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)
Item type Current location Call number Copy number Status Date due Barcode Item holds
Books Books Graduate School Library
HF 5415 .M33 2000 (Browse shelf) c.1 Available 2002-12147
Total holds: 0

Includes indexes.

There are no comments for this item.

Log in to your account to post a comment.

Ninoy Aquino Library and Learning Resource Center ©2016
A. Mabini Campus Anonas St., Sta. Mesa, Manila 1016
Telephone: (02) 5335-1787 | Email:

Powered by Koha