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Contemporary advertising / Courtland L. Bovée, William F. Arens.

By: Bovée, Courtland L.
Contributor(s): Arens, William F.
Material type: materialTypeLabelBookSeries: The Irwin series in marketing. Copyright date: Homewood, Ill. : Irwin, ©1989Edition: 3rd edition.Description: xxv, 662, 9, 4, 22, 12 pages : illustrations (some color) ; 28 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0256065195.Subject(s): Advertising
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Item type Current location Call number Copy number Status Date due Barcode Item holds
Books Books Graduate School Library
HF 5821 .B68 1989 (Browse shelf) c.1 Available 2005-5841-01-0
Total holds: 0

Includes index.

Bibliography: p. 1-9 (3rd group)

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