Contemporary advertising / Courtland L. Bovée, William F. Arens.
By: Bovée, Courtland L.
Contributor(s): Arens, William F.Material type: BookSeries: The Irwin series in marketing. Copyright date: Homewood, Ill. : Irwin, ©1989Edition: 3rd edition.Description: xxv, 662, 9, 4, 22, 12 pages : illustrations (some color) ; 28 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0256065195.Subject(s): Advertising
|Item type||Current location||Call number||Copy number||Status||Date due||Barcode||Item holds|
|Books||Graduate School Library||HF 5821 .B68 1989 (Browse shelf)||c.1||Available||2005-5841-01-0|
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|HF 5721 .L47 1999 Lesikar's basic business communication /||HF 5726 .W43 1988 Webster's guide to business correspondence.||HF 5736 .D53 1995 Records management :||HF 5821 .B68 1989 Contemporary advertising /||HF 5823 B387 2001 Advertising and promotion :||HF 5823 .D38 2009 The 60 second innovator :||HF 5823 .D88 1995 DAGMAR, defining advertising goals for measured advertising results /|
Bibliography: p. 1-9 (3rd group)