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Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John Tanner, Jr.

By: Dwyer, F. Robert.
Contributor(s): Tanner, John F.
Material type: materialTypeLabelBookSeries: The Irwin/McGraw-Hill series in marketing. Copyright date: Boston : Irwin/McGraw-Hill, ©1999Description: xxix, 670 pages : illustrations (some color) ; 27 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0256221332 (alkaline paper).Subject(s): Marketing
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Item type Current location Call number Copy number Status Date due Barcode Item holds
Books Books Graduate School Library
HF 5415.13 D92 1999 (Browse shelf) Available GSD-647-08
Books Books Graduate School Library
HF 5415 .D89 1999 (Browse shelf) c.1 Available 2014-10875-01-0
Books Books Graduate School Library
HF 5415.13 D92 1999 (Browse shelf) c.1 Available GSD-646-08
Books Books Main Library: Circulation Section
HF 5415 .D89 1999 (Browse shelf) Available 2014-10874-01-0
Total holds: 0

Includes bibliographical references (p. 649-656) and index.

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