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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

By: Belch, George E. (George Edward), 1951-.
Contributor(s): Belch, Michael A.
Material type: materialTypeLabelBookSeries: Irwin/McGraw-Hill series in marketing. Copyright date: Boston, Mass. : Irwin/McGraw-Hill ©2001Edition: 5th edition.Description: xx, 795, GL13, EN22, CR3, IN19 pages : color illustrations ; 29 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0072314451.Subject(s): Advertising | Sales promotion | Communication in marketing
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Item type Current location Call number Status Date due Barcode Item holds
Books Books Graduate School Library
HF 5823 B387 2001 (Browse shelf) Available 2010-8828-01-0
Total holds: 0

Includes bibliographical references and index.

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