Media literacy / W. James Potter.
By: Potter, W. James
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Material type: 
BookCopyright date: Los Angeles : Sage Publications, ©2008Edition: Fourth edition.Description: xx, 424 pages : illustrations ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781412958752 (paperback : acidfree paper); 141295875X (paperback : acidfree paper).Subject(s): Media literacyOnline resources: Table of Contents | Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
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Books
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College of Communication Library | P 96 M4P68 2008 (Browse shelf) | Available | 2009-20340- 01-1 |
Includes bibliographical references (p. 394-413) and index.
Living in the message-saturated world -- Media literacy approach -- Individual's perspective -- Industry perspective on audience -- Children as a special audience -- Proactive perspective on media effects -- Broadening our perspective on media effects -- Development of mass media industries -- The economic game -- The current picture -- Mass media content and reality -- News -- Entertainment -- Advertising -- Mass media interactive games -- Who owns and controls the mass media? -- Privacy -- Piracy -- Violence -- Sports -- Personal strategy for increasing media literacy -- Helping others increase media literacy.
2009-20340- 01-1
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