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Media literacy / W. James Potter.

By: Potter, W. James.
Material type: materialTypeLabelBookCopyright date: Los Angeles : Sage Publications, ©2008Edition: Fourth edition.Description: xx, 424 pages : illustrations ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781412958752 (paperback : acidfree paper); 141295875X (paperback : acidfree paper).Subject(s): Media literacyOnline resources: Table of Contents
Contents:
Living in the message-saturated world -- Media literacy approach -- Individual's perspective -- Industry perspective on audience -- Children as a special audience -- Proactive perspective on media effects -- Broadening our perspective on media effects -- Development of mass media industries -- The economic game -- The current picture -- Mass media content and reality -- News -- Entertainment -- Advertising -- Mass media interactive games -- Who owns and controls the mass media? -- Privacy -- Piracy -- Violence -- Sports -- Personal strategy for increasing media literacy -- Helping others increase media literacy.
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Item type Current location Call number Status Date due Barcode Item holds
Books Books College of Communication Library
P 96 M4P68 2008 (Browse shelf) Available 2009-20340- 01-1
Total holds: 0

Includes bibliographical references (p. 394-413) and index.

Living in the message-saturated world -- Media literacy approach -- Individual's perspective -- Industry perspective on audience -- Children as a special audience -- Proactive perspective on media effects -- Broadening our perspective on media effects -- Development of mass media industries -- The economic game -- The current picture -- Mass media content and reality -- News -- Entertainment -- Advertising -- Mass media interactive games -- Who owns and controls the mass media? -- Privacy -- Piracy -- Violence -- Sports -- Personal strategy for increasing media literacy -- Helping others increase media literacy.

2009-20340- 01-1

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