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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mar Jo Bitner

By: Zeithalm, Valarie.
Contributor(s): Bitner, Mary Jo [author].
Material type: materialTypeLabelBookPublisher: Boston: McGraw-Hill, 2008Edition: Second edition.Description: xxviii, 620 pages : 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0072312211.Subject(s): Service industries- -- Marketing | Customer services | Marketing
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Item type Current location Call number Status Date due Barcode Item holds
Books Books Main Library: Circulation Section
HD 9980.5 Z48 2000 (Browse shelf) Available 2001-11059
Total holds: 0


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