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Contemporary advertising / William F. Arens, Michael F. Weigold, Christian Arens.

By: Arens, William F.
Contributor(s): Weigold, Michael F, 1958- | Arens, Christian.
Material type: materialTypeLabelBookCopyright date: ©2008Edition: 11th edition.Description: xl, 712 pages : color illustrations, color map ; 29 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 978071101059 (paperback); 0073529915 (alkaline paper).Subject(s): AdvertisingOnline resources: Table of contents only
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Item type Current location Call number Copy number Status Date due Barcode Item holds
Books Books College of Communication Library
HF 5821 .A74 2008 (Browse shelf) c.1 Available 2015-24408-01-1
Books Books Main Library: Circulation Section
HF 5821 A74 2008 (Browse shelf) Available 2014-23062-01-1
Total holds: 0

Bovée's name appears first on previous editions.

Includes bibliographical references (p. 653-672) and indexes.

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