Contemporary advertising / William F. Arens, Michael F. Weigold, Christian Arens.
By: Arens, William F.
Contributor(s): Weigold, Michael F | Arens, Christian.
Material type:
BookCopyright date: ©2008Edition: 11th edition.Description: xl, 712 pages : color illustrations, color map ; 29 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 978071101059 (paperback); 0073529915 (alkaline paper).Subject(s): Advertising
Online resources: Table of contents only
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Books
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College of Communication Library | HF 5821 .A74 2008 (Browse shelf) | c.1 | Available | 2015-24408-01-1 | ||
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Books
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Main Library: Circulation Section | HF 5821 A74 2008 (Browse shelf) | Available | 2014-23062-01-1 |
Total holds: 0
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| HF 5719 M36 2009 Business communication and report writing | HF 5801 .C55 1994 Communication arts : | HF 5815 P6 C74 1993 Advertising : | HF 5821 .A74 2008 Contemporary advertising / | HF 5821 A74 2009 Essentials of contemporary advertising / | HF 5821 G6 1986 Advertising / | HF5823 .A48 2017 Advertising creative : |
Bovée's name appears first on previous editions.
Includes bibliographical references (p. 653-672) and indexes.
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