Marketing to millennials / (Record no. 61419)

000 -LEADER
fixed length control field 02092cam a22004577i 4500
001 - CONTROL NUMBER
control field 19581156
003 - CONTROL NUMBER IDENTIFIER
control field PH-MaPUP
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190808093009.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170331s2017 njua 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2017938428
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781119369042
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1119369045
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn962352844
040 ## - CATALOGING SOURCE
Original cataloging agency YDX
Language of cataloging eng
Transcribing agency YDX
Modifying agency OCLCQ
-- BDX
-- BTCTA
Description conventions rda
Modifying agency GK8
-- CCE
-- OI6
-- MND
-- OWS
-- TXI
-- B@L
-- IGA
-- WM@
-- WBT
-- DLC
042 ## - AUTHENTICATION CODE
Authentication code lccopycat
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.332.Y66
Item number P33 2017
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/34
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Padveen, Corey
9 (RLIN) 25064
245 10 - TITLE STATEMENT
Title Marketing to millennials /
Statement of responsibility, etc by Corey Padveen.
246 34 - VARYING FORM OF TITLE
Title proper/short title Marketing to millennials for dummies
264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Hoboken, New Jersey :
Name of publisher, distributor, etc John Wiley & Sons, Inc.,
Date of publication, distribution, etc [2017].
264 #4 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc ©2017.
300 ## - PHYSICAL DESCRIPTION
Extent xv, 336 pages :
Other physical details illustrations ;
Dimensions 23 cm
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
490 1# - SERIES STATEMENT
Series statement --for dummies®
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Getting started with marketing to Millennials -- Creating your Millennial marketing strategy -- Analyzing Millennial-specific engagement opportunities -- Part of tens.
520 ## - SUMMARY, ETC.
Summary, etc Millennials make up the largest and most valuable market of consumers in the United States--but until you understand how to successfully market to them, you may as well kiss their colossal spending power away! Packed with powerful data, research, and case studies across a variety of industries, Marketing to Millennials For Dummies gives you a fail-proof road map for winning over this coveted crowd.--Provided by Publisher.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Young adult consumers
General subdivision Attitudes.
9 (RLIN) 25065
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Generation Y
General subdivision Attitudes.
9 (RLIN) 25066
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Target marketing.
9 (RLIN) 25067
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior.
9 (RLIN) 452
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element BUSINESS & ECONOMICS / Marketing.
Source of heading or term bisacsh
9 (RLIN) 25068
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title --For dummies.
9 (RLIN) 707
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c copycat
d 2
e ncip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Copy number Price effective from Koha item type Requested by
          Main Library: Circulation Section Main Library: Circulation Section 2019-02-11 Linar 1350.00 HF 5415.332.Y66 P33 2017 18-031691 2019-02-11 c.1 2019-02-11 Books NALLRC

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