Hayes, Thomas J.

New strategies in higher education marketing / Thomas J. Hayes, editor. --New York : Haworth Press, ©1991. New York : Routledge, 2009.

x, 185 pages ; 22 cm

Papers presented at 1989 Symposium on the Marketing of Higher Education, held from Nov. 12-14, 1989, in Cincinnati; the 1st in a series sponsored by the American Marketing Association. "Has also been published as Journal of marketing for higher education, v. 3, no. 2, 1991"--P. facing t.p. First issued in paperback 2016.

Includes bibliographical references.

1560241985 (alk. paper)


Education, Higher--Marketing--Congresses.--United States

LB 2342.82 .N49 2009

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