Phillips, Judah

Ecommerce analytics : analyze and improve the impact of your digital strategy / Judah Phillips. --Old Tappan, New Jersey : Pearson Education, Inc., [2016] ©2016

xvi, 352 pages ; 24 cm

Includes bibliographical references (pages 319-328) and index.

0134177282 9780134177281 (hardback)

2016930328


Electronic commerce.
Business planning.
Business intelligence--Evaluation.
Commercial statistics.
Strategic planning.

HF 5548.32 .P45 2016
18-032816 18-032817

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