Padveen, Corey

Marketing to millennials / by Corey Padveen. --Hoboken, New Jersey : John Wiley & Sons, Inc., [2017]. ©2017.

xv, 336 pages : illustrations ; 23 cm - for dummies® . - For dummies. .

Includes index.

Getting started with marketing to Millennials -- Creating your Millennial marketing strategy -- Analyzing Millennial-specific engagement opportunities -- Part of tens.

Millennials make up the largest and most valuable market of consumers in the United States--but until you understand how to successfully market to them, you may as well kiss their colossal spending power away! Packed with powerful data, research, and case studies across a variety of industries, Marketing to Millennials For Dummies gives you a fail-proof road map for winning over this coveted crowd.--Provided by Publisher.

9781119369042 1119369045

2017938428


Young adult consumers--Attitudes.
Generation Y--Attitudes.
Target marketing.
Consumer behavior.
BUSINESS & ECONOMICS / Marketing.

HF 5415.332.Y66 P33 2017
658.8/34
18-031691

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