Kim, Carolyn Mae

Social media campaigns : strategies for public relations and marketing / Carolyn Mae Kim. --New York : Routledge, Taylor & Francis Group, 2016. ©2016.

viii, 181 pages : illustrations ; 24 cm

Includes bibliographical references and index.

9781138948600 (paperback) 9781138948594 (hardback)

2015048433


Internet in public relations.
Internet marketing.
Social media.
Public relations.

HD 59 .K56 2016
658.8/72
18-031676

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