Perloff, Richard M.,

The dynamics of persuasion : communication and attitudes in the 21st century / Richard M. Perloff. --Sixth edition. --New York : Routledge, Taylor & Francis Group, 2017. ©2017.

xx, 627 pages ; 25 cm

Includes bibliographical references and indexes.

9781138100329 (hardback) 9781138100336 (paperbac)


Persuasion (Psychology)
Mass media--Psychological aspects.
Attitude change.

BF 637.P4 P47 2017
153.8/52
R-16 R-225 R-226 R-227 R-228

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